I led the creative direction for the album’s visual identity and artwork. The concept was inspired by the band’s chaotic lifestyle and their alternative rock–punk sound. Drawing from the classic “sex, drugs, and rock & roll” narrative, I reinterpreted the theme into a softer and more playful visual language.
 

The visual system relies on symbolism using fruits that resemble human anatomy and melting ice cream as a metaphor for human fluidity and release. These elements translate the raw, rebellious energy of the music into a bold yet visually approachable aesthetic.
 

My role covered the entire creative process, from concept development and art direction to production supervision and coordination with manufacturers through to the final product.

To support the album launch, I also developed a merchandising strategy by bundling the album with a limited-edition T-shirt. This approach helped generate attention among listeners and collectors while strengthening the album’s visual and cultural appeal.