When we began working on the album Ceramic Runway with Dept, the starting point for the creative direction was the album title itself. I like to treat a title as a brief  something that sets the tone and becomes the question the visual work needs to answer.
 

During our conversations, the band mentioned that many of their ideas tend to appear in the most ordinary moments  often while taking a shower or spending time in the bathroom. That detail immediately stuck with me. It felt honest and very human, so I started to imagine the bathroom not just as a location, but as the environment where ideas quietly emerge.
 

From there, I began sketching different visual scenarios and shots set within that space. The concept gradually evolved into a visual system built around mirrors. I positioned bathroom mirrors to face one another, creating an endless chain of reflections. The result is a repeating visual depth that seems to extend infinitely.
 

For me, that infinite reflection represents the way ideas are born in those quiet, private moments. In the context of the band, the reflections also become a metaphor for identity  each layer echoing who they are, their thoughts, and their creative instincts. The bathroom becomes the place where those ideas first surface, and the mirrors allow them to multiply without end.
 

In that sense, the visual concept reflects both the origin of the band's creativity and the limitless nature of imagination.